Marketing you can explain in one page and run in two hours a week

Why solo owners need a different kind of plan

A solo owner's plan has to fit around full days on the tools, not the other way round. The real limit is not money or ideas; it is the two or three hours a week left after the jobs and the invoices.

That changes what a good plan looks like:

• Fewer channels, done properly. A complete Google profile and a steady trickle of reviews will usually beat a half-finished presence on six platforms.
• Capacity first. If you can fit 12 jobs a week and you are already booked for 10, you need two good jobs, not two hundred visitors.
• Work that keeps going while you work. A clear website page and a well-kept profile answer questions while you are under a sink or up a ladder.
• Plain words. If you can't explain your plan to your partner in a minute, it is too complicated to follow on a Thursday night.

Our one-page marketing plan is the starting point for most owners. If you would rather do it yourself, the guide to writing your own plan walks you through it step by step.

The four things we help with

Almost everything a one-person business needs fits into four pieces of work. Each has its own page with what is included, how long it takes and what to measure.

1. A one-page marketing plan: goals, budget, weekly routine and a stop-doing list.
2. Your Google Business Profile: set up properly, kept current, and tied to the area you actually serve.
3. A small website that brings calls: five to seven pages that answer a stranger's questions.
4. Reviews and quote follow-up: a short routine so happy customers say so and open quotes don't go cold.

The services overview explains which one to start with, based on how busy you are today.

A two-minute check before you spend a dollar

Before any marketing spend, work out how many extra jobs it has to produce to pay for itself. It takes two minutes and saves a lot of regret.

Say your typical job is $450 and, after materials and fuel, about $250 of that is yours. If you are thinking about spending $500 a month on marketing, you need two extra jobs a month just to break even ($500 ÷ $250). If you close about half of the quotes you give, that means roughly four extra enquiries a month.

Now ask: do I have room for those jobs? If your calendar is already full until spring, the spend is wasted. You would do better to raise your prices or tighten your service area. If you have empty days every week, four enquiries a month is a modest and reachable target. Our budget guide for one-person businesses runs this sum for three different trades.

What we are, and what we are not

We are a marketing and business consulting service. We write plans, set up and look after profiles and websites, and coach owners on pricing, follow-up and what to say on the phone. We are not a contractor. We don't install, repair, clean or service anything, and we will never bid against you for a job.

Proof, honestly labelled

Our published results come from heating and cooling companies, which is where the method was built and tested. We present them as results from our HVAC work, not as results for every trade. BCWide.ca saw 3× leads in 90 days. CanroHeat.ca recorded 250% lead growth. Roma Heating & Cooling grew organic traffic by 400% in 12 months.

Those were bigger businesses than most of our readers. What transfers to a one-person shop is the method: one clear page per service, an accurate profile, reviews asked for at the right moment, and numbers checked every month. The results page separates what carries over from what doesn't.

Who is behind MyMarketing.ca

MyMarketing.ca is part of the Sedighi.ca and SAZ.ca group of companies. It is a Canadian business, headquartered in Vancouver, British Columbia, and led by Ali Sedighi, who holds an MBA in Technology Management and has worked in digital marketing for 17+ years, since 2007. He has built 150+ live HVAC websites. The group's agency brand for trades is Trades.Agency.

We work with solo owners across Canada; see areas we serve for your province or territory. Read about us, check pricing, or go straight to contact. When you call, text or email, a senior strategist answers, not a call centre.